Image Sizes to Post on Social Media

In today’s digital age, social media is a crucial platform for businesses, entrepreneurs, and individuals to connect with their audience and share their message. One of the most important aspects of creating an engaging social media post is choosing the right image size. In this blog, we’ll explore the importance of image sizes on social media and provide some tips on how to optimize your images for each platform.

First, let’s discuss why image size matters. When you upload an image to social media, the platform automatically compresses the file to fit its specifications. If your image is too large or too small, it can negatively affect the quality of the image and may even prevent the image from being displayed altogether. Additionally, each social media platform has its own preferred image sizes, so it’s important to know the specific dimensions for each platform to ensure that your images look their best.

Let’s take a look at some of the most popular social media platforms and their preferred image sizes:

Facebook

For Facebook, the recommended image size for posts is 1200 x 630 pixels. This size ensures that your image is displayed correctly on both desktop and mobile devices. For event covers, the recommended size is 1920 x 1080 pixels.

Instagram

Instagram is all about visuals, so it’s important to ensure that your images are high quality and optimized for the platform. The recommended image size for Instagram posts is 1080 x 1080 pixels, and for Instagram stories, the recommended size is 1080 x 1920 pixels.

Twitter

Twitter’s recommended image size for posts is 1024 x 512 pixels. However, Twitter also allows users to upload images that are up to 5MB in size, so if you have a larger image that you want to share, it’s still possible to do so on this platform.

LinkedIn

For LinkedIn, the recommended image size for posts is 1200 x 627 pixels. This size ensures that your image is displayed correctly on both desktop and mobile devices. For company logos, the recommended size is 300 x 300 pixels.

Pinterest

Pinterest is all about beautiful visuals, so it’s important to ensure that your images are optimized for the platform. The recommended image size for Pinterest is 1000 x 1500 pixels, with a minimum width of 600 pixels. This size ensures that your pins are high quality and visually appealing to users.

YouTube

For YouTube, the recommended image size for video thumbnails is 1280 x 720 pixels. This size ensures that your thumbnail is high quality and visually appealing to viewers. It’s also important to note that YouTube has a 2MB size limit for thumbnails.

TikTok

TikTok is a platform that is rapidly growing in popularity, especially among younger audiences. The recommended image size for TikTok videos is 1080 x 1920 pixels. This size ensures that your videos are high quality and optimized for the vertical format of the platform.

Snapchat

Snapchat is a platform that is known for its disappearing content and playful filters. The recommended image size for Snapchat ads is 1080 x 1920 pixels, and for sponsored lenses, the recommended size is 1080 x 2340 pixels.

Tumblr

Tumblr is a platform that is popular among artists, photographers, and other creatives. The recommended image size for Tumblr posts is 500 x 750 pixels. This size ensures that your images are high quality and visually appealing to your followers.

Download Cheat Sheet for Social Media Image Sizes

Understanding the recommended image sizes for each social media platform is crucial for ensuring that your images look their best and engage your audience effectively. By optimizing your images for each platform, you can increase engagement, build your brand, and connect with your audience in a meaningful way. Remember to always check the recommended image sizes before uploading your images to social media, and to adjust your images accordingly to ensure that they are displayed correctly on all devices.